We believe the only way to provide the best possible food and pet care products is to know cats and dogs better than anyone else. We believe that through innovative research and breakthroughs, and by following our unique nutritional philosophy, we can enhance the lives of millions of pets around the world.
From our beginnings in 1946, Paul F. Iams sought out new ways to create premium, quality pet foods that would help give cats and dogs healthy, active and happy lives.
Paul Iams spent time with breeders and nutritionists,learning the importance of protein and the role of fat in pet food. He considered cats and dogs as being best fed as carnivores with high protein and high fat diets, an approach which was to revolutionise his way of making IAMS and his choice of ingredients.
Taking all that he learned, Paul created his first small batch dog food, IAMS 999 in the 1950s, which he defined to be 99.9% close to perfection. It was everything he believed in and it set a new standard for pet food; advanced nutrition to make a substantive difference to the health and vitality of pets. This belief has become the basis for innovation after innovation.
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